The True North of ROI: How to Measure Marketing Success (Beyond Just Likes)
By: Chief Honker at Quack the Algorithm, Canada’s #1 Goose-Themed Marketing Brain Trust Let’s get one thing straight: if I had a toonie for every time someone told me their campaign was “super successful” because it got 100 likes on Instagram, I’d have enough money to buy a lifetime supply of Timbits and retire to a lake with good Wi-Fi. Look, likes are nice. They're like polite nods at a Canadian potluck — encouraging, but not exactly commitment. What we want is ROI — Return on Investment — or, as I like to call it, “Results Over Impressions.” (Catchy, right? Trademark pending.) So let’s dive into the frosty waters of marketing metrics and finally answer the age-old question: Are we actually getting results, or are we just popular among bots and our moms? First Off, What Is ROI in Marketing? Glad you asked, fellow maple-syrup-powered entrepreneur. ROI is the money you make back from the money you spent, but in marketing, it’s also the impact of your time, energy, a...