Why Your Local SEO Needs a Summer Refresh (Especially in Halifax!)
By: The Chief Honker at Quack the Algorithm, where we market harder than a seagull fights for a french fry on the Halifax waterfront Ah, Halifax in the summer. The patios are full, the tourists are wandering in slow, unpredictable zigzags, and every business within a five-block radius is selling something with lobster in it. It’s glorious. But do you know what’s not glorious? Your local SEO. Yeah, I said it. If your business is still rocking the same crusty meta descriptions and outdated Google Business profile from last fall, friend… it’s time for a summer refresh. And not just the kind with lemon and vodka. But I’m Already On Google. Isn’t That Enough? That’s adorable. Listen, being “on” Google is like saying, “I have a boat” when it’s actually a pool noodle with ambition. It’s not enough to just exist . You have to show up — and not just when someone searches your exact business name while standing outside your storefront. Local SEO is how you get found when s...