Content That Converts and Channels That Connect

 By: The Chief Honker at Quack the Algorithm, where we believe in strategic marketing, sincere results, and semi-regular caffeine-fuelled existential crises

Let’s get this out of the way: content for content’s sake is about as useful as a snowblower in July. Sure, it technically does something — but it’s not doing the thing you actually need.

Here at Quack the Algorithm, we’ve seen it all. Blogs that go on longer than a Maritime goodbye. Instagram captions that sound like a motivational poster taped to a breakroom fridge. And let’s not even talk about that time someone thought posting 47 LinkedIn articles in one week was a “strategy.”

Newsflash: It’s not just about making content. It’s about making content that converts — and choosing channels that actually connect with your audience. Otherwise, you’re just screaming into the digital void, and even the void is like, “Yikes.”

So What the Heck is “Content That Converts”?

Glad you asked, curious Canadian (or honorary Canadian — we see you).

Content that converts means your audience actually does something after consuming it. Not just nod politely and scroll on. We want clicks, signups, purchases, bookings, reviews — the good stuff.

Here’s a helpful breakdown of common content types and their effectiveness:

Content Type	If It Converts, It Looks Like...	If It Doesn’t, It’s Just...
Blog Post	Traffic + time on site + lead gen	A 900-word haiku about nothing
Instagram Post	Saves, shares, link clicks	Pretty but pointless pixels
Email Newsletter	Opens + CTR + revenue	Digital confetti with no RSVP
TikTok/Short Video	Views + Follows + Conversions	10 seconds of “what did I just watch?”
Case Study	Download → Demo → Sale	Self-congratulatory bedtime story

Bottom line: content without purpose is just a hobby. And unless you’re a lifestyle blogger with unlimited oat milk, hobbies won’t pay the bills.

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Finding the Right Channels: Not Every Platform is Your Bestie

Here’s a harsh truth delivered with Canadian politeness: not every channel is right for your business. You don’t have to be everywhere — you just have to be somewhere that matters.

Let’s play a game I call “Channel or Chaos?”

• Instagram? Great if you’re visual, lifestyle-oriented, or your product looks good in soft lighting next to a latte.
• LinkedIn? Amazing for B2B, thought leadership, and flexing your professional vocabulary like “synergy” and “deliverables.”
• TikTok? If you’re bold, creative, and okay with strangers commenting “POV: I don’t get this.”
• Email? Still one of the most powerful channels, if you don’t treat it like a digital flyer for expired coupons.
• Pinterest? Yes, it still exists. And it drives real traffic — especially for DIY, recipes, and anything that involves mason jars or wedding inspiration.

You don’t need to be on all of them. Just the right ones. Think sniper, not sprinkler.

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A Goose-Proof Strategy for Success

Here’s our go-to formula at Quack the Algorithm (no actual geese were harmed in the making of this strategy):

1. Know Your Audience
   Not just “millennials” or “business owners.” Know what keeps them up at night (besides Netflix) and what makes them say “TAKE MY MONEY.”
2. Pick 1–2 Core Channels
   Master those before branching out. Don’t be the brand that posts once on five platforms and ghosts like a Tinder date who didn’t like your Spotify playlist.
3. Create Content with Intention
   Every post, blog, email, or video should either educate, entertain, or sell. If it doesn’t do any of those, it’s a digital decorative pillow. Nice, but useless.
4. Measure Like a Maniac
   Track your metrics. Tweak. Repeat. If your click-through rate is flatter than your dad’s jokes at the BBQ, it’s time to pivot.

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Final Honk: Make It Count or Don’t Bother

Marketing isn’t about shouting louder. It’s about saying the right thing to the right people in the right place at the right time — ideally while holding a double-double and wearing a hoodie that says “Data is Sexy.”

So yes, get creative. Get funny. Post that goose meme. But make sure every piece of content serves a purpose — and every channel you’re on is working as hard as you are.

Need help figuring out which content converts and which channels connect best for your business?

Give us a honk.

We’re Quack the Algorithm, and we turn digital chaos into marketing clarity — one targeted goose-themed campaign at a time.

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